I am really pleased with the outcome of the final advert, I feel it is a massive improvement from the mock articles. It has a similar layout to the second mock advert but it’s tidier and contains the Channel 4 colour of purple. We wanted to produce something that was visually appealing, that didn’t contain too much text. We wanted the images used to have the most impact and I feel the advert successfully does this. There isn’t masses of text which distracts from the images. The text is short, snappy and relevant!